Google has launched the “android one” program as promised, in the less fortunate places of the world. For those folks who are still staring into an open space, the program is something that promises google’s very own uncluttered and clean software experience coupled with timely and immediate updates. They are partnering with local OEM’s to make this thing happen. Sound a bit too familiar? It should, google has just taken nexus program and let it off the leash. The nexus, which is one of the most coveted devices in the mobile industry.
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This program has now started with India. People were pretty skeptical at first when google promised a clean android experience for less than 150$. Google has since partnered with Micromax, Karbonn and Spice to kick start this in India, releasing devices for just about 120$. These OEM’s have the experience of releasing phones and marketing them in India.so it must be the right move, kind of.
Now, these people now have access to get much more affordable and “properly working” products, also it all seems like a solid move, that could just lead to world domination for android. But are we forgetting the people who have had the privilege of owning a nexus or a GPE(google play edition) device? I mean, what is google thinking? One of the main reasons of owning a nexus device is the exclusivity of the product and showing off the phone to the people who have just spent their hard earned money on devices that are small, with specifications that are barely there(yes, you know what I’m talking about). Now though, that could just have taken a turn with the A1 program.
But, there seems to be a solution to that too, well, sort of. The android “Silver” program, that can mean premium handsets. Which is kind of the opposite of the nexus projects, since I subtly put in the word “premium”. Then again these are just rumors and even the silver program seems to be in a halt for some reason. It just may be a bit too early to predict. Or is this actually an end to the nexus program that google has been taking through for the past 5 years or so? I guess, in a more dramatic way of ending things, only time can tell…
More details can be seen at: http://www.android.com/one/
Charlie's 